“Whether we’re talking about socks or stocks, I like buying quality merchandise when it is marked down.” Warren Buffett Coupons, discounts, sales, clearances, markdowns, etc. represent an old and powerful set of weapons in the marketer’s arsenal. Their ubiquitous use and enduring effectiveness are indicative of how everyone loves a good bargain. Snagging a deal […]
An Ode To Sideways | July 2022
“You can get with this, or you can get with that.” Black Sheep In philosophy, a false dichotomy is when a situation is framed as a choice between only two alternatives when, in reality, other options exist. These either/or arguments are often used rhetorically to present one side as the obvious choice. You are either […]